PAID SEARCH MARKETING
(Pay Per Click Management)

"Convert More is the mantra of our Paid Search Marketing/PPC Division"

PPC or Pay Per Click is the easiest and quickest way to promote your website over the web. We have an experienced team of dedicated professionals and campaign managers to launch, deploy and maintain Pay Per Click Campaigns, effectively. We follow a disciplined process to launch and manage your Pay Per Click campaigns effectively across various Pay Per Click search engines.

Learn more about our Methodology:

Step1: Objective Setting and Business Model study

Under this step we set the objectives of the campaign in close consultation with the Client and get an in-depth understanding of your business model and business requirements.

Step2: Pay Per Click Keyword Research & Bid Analysis

We provide a disciplined Pay Per Click keyword research and website analysis to prepare a list of core keywords that best describe your business, products or services.

Deliverables:

*Detailed keyword research with Optimum Bid Rate Analysis (.xls)

Step3: Pay Per Click Ad Copywriting & Developing Landing Pages

A compelling Ad copy is integral to your Pay Per Click campaign. It can either encourage customers to buy from you or shop with your competitors instead. Our qualified professionals create an effective Pay Per Click Ad copy that attracts, informs and converts.

We develop specific landing pages to ensure that every click is lead to its relevant landing page to drive more sales for your Pay Per Click campaign. We leave no click untapped for future follow-ups.

Deliverables: *Ad Text & Landing Page Creation for sampling and approvals.

Step4: Pay Per Click Campaign Set Up

Our campaign managers setup your Pay Per Click Advertising campaign with major Pay Per Click search engines and work within the stipulated monthly budget.

Step 5: Pay Per Click Bid Management

Our professionals have the expertise to bid on keywords that deliver excellent return on investment and conversion metrics. The bids are monitored and effectiveness of each targeted keyword is reviewed regularly.

Step 6: A/B Split testing

Done to evaluate the effectiveness of-
1. Different keyword, same text ads to common landing page
2. Same keyword, different text ads to same landing page
3. Same keyword, same text ads to different landing pages.

Step7: Pay Per Click ROI Tracking & Analysis

Consistent on-going campaign tracking and analysis of conversion metrics to deliver effective ROI. Ensuring higher ROI and conversions for your campaign.

Deliverables: *On-going Campaign Progress Reports

Pay Per Click Search Engines Covered:

Google Adwords
* Overture

Major Second Tier Pay Per Click Players

* Espotting.com
* FindWhat.com
* and more.

We understand that every business enterprise has one objective- to generate more revenues. Our Pay Per Click methodologies aligned with industry practices, give you the desired leverage to achieve effective conversions and positive ROI.

Ready to discuss your project with us?

Call us now at 001-91-9810136218 or email us at
excellence(at)seoworkzcompany.com, for a personalized assessment of your website & customized proposal.

"Excellence at your fingertips"

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