LSI Based CONTENT DEVELOPMENT METHODOLOGY

Our experts, prior to computing the data for LSI keyword analysis, identify a set of keywords for the web page which are targeted and semantically close. After which they compute an approximate percentage to determine how semantically close or distant these keywords are.

Step 1: Detailed Website Analysis & Audience Analysis

       Website Study

Our authors carry out extensive research of your website to gain an in-depth understanding of your business model, products & services, goals, objectives, competition & audience. This in-depth site/competition analysis helps us prepare strong, persuasive & convincing content, which is tailor made, to suit your style and helps us determine the most appropriate keywords with which to optimize your copy that would drive qualified traffic to your website.

Step 2: Targeted Keyword Research & Semantic Keyword Research

Our SEO content writing specialists then carry out a disciplined keyword research employing online tools such as Word tracker & Google Suggest to filter and prepare a list of core targeted keywords that best describe your business, products and services.

We then power-up this keywords list by researching for & identifying semantically correlating keywords (related & synonyms) employing online tools such as lexical database to create a list of semantic keywords specific to your website keyword database.

Step3: Computing Semantic Co-relation

The task isn’t over just yet, it is not just enough to determine targeted and semantic keywords for the web copy, our specialists then compute an approximate percentage to determine how semantically close or distant the short listed LSI keywords are, which enable us further shortlist & identify the semantic keywords which would have maximum impact. Please see an example below:

See below samples for Semantic Connectivity:

Similarly, let us see the semantic connectivity for Poker & related terms (taken from the SAMPLE LSI Article on POKER)

Some Samples of Connectivity Between Terms & Phrases:

Based on the above results, the related terms are then flown in the content of the page. Thus the content is not only optimized for the term ‘Poker’ but also for all correlated terms to ‘poker’ such as the terms highlighted in the sample text – texas hold’em, rankings hands, poker hands, game variations, royal flush, straight, poker strategy, poker rules etc.

What this does is that it helps to build and strengthen the theme of the web page naturally generating higher rankings on search engines and helping maintain long lasting positions on the SERPs for not just a single key term but multiple keywords and key phrases.

Step 4: Building Web Content

Once the building block is in place our content specialists then create & build the content for maximum impact both from an audience perspective and from the Search Engine perspective.

Step 5: Quality Check

Each web copy undergoes stringent in-house quality checks by specialized proof-readers and content editors to ensure that the deliverables are flawless.

Content development is only half the battle. You have got to get people and potential clients to read it. LSI based content promotes your website (business, products or services) by helping position it favorably with the search engines.

Major Search Engines such as Google have started to play out the LSI algorithm while sorting the results and to ensure that the site withstands algorithm shifts it has become essential to optimize your site for the Semantic Web.

Ready to discuss your project with us?

Call us now at 001-91-9810136218 or email us at
excellence(at)seoworkzcompany.com, for a personalized assessment of your website & customized proposal.

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