Our Achievements - Seo Case Studies

These Case Studies present a holistic potrayal of our client experiences and results regarding a SEO campaign. We have developed these case studies to evaulate the campaign's strength and weakness and present you the solution responsible for the SEO campaign's success.

Check out our Case Studies to also take a look at the fantastic & outstanding results that we have achieved for our clients.

We don't mean to brag...well, okay, maybe we mean to just a little. :)

SEO Case Study #1

Company: Zimo Communications
Theme: Telecommunication

Project Duration: 6 - 12 Months
Current Status: Renewable Contract (On-going Optimisation Program)

Services: Numberstore is a Network Operator with geographic and non-geographic number ranges.

Problem: Before working with Seo Workz Company, Numberstore shifted SEO suppliers but none could achieve the goals they had in envisioned for their website; first page Google rankings for multiple set of terms (all those which were traffic generating terms), theme based back links, competitive PR and the site to be an authority in its theme. Not just that the client wanted us to ensure that our SEO efforts result in an on-going growth in organic & refferal traffic.

It was an uphill task from the word - go. Upon carrying out the initial tests on the website like an In-depth site analysis, competition analysis and back link check, we discovered that the website had bad link partners and was listed in spammy link neighbohood like Gambling & Adult directories. This was perhaps one of the key reasons why the site was lagging behind on the SERPs.

Second, the site did not have much content related to the theme of the website. Even the supplemental content and the meta tags were not optimised well.

Basically, the site was not optimised through traditional & effective SEO methodology and was a victim of Black Hat SEO techniques.

Strategy/Solution: Our team recognized this site perfect for our 'Website Detoxification program'. We started with clearing all the negative elements affecting the health of the website - the spammy back links. The link builder assigned for the project, manually contacted the directories and websites and requested them to delist our client's site.

Simantaneously, the account manager worked on the on-site tasks like the meta tag revisions, supplemental content creation and optimisation, web page optimisation including body text (LSI inclusion), headings, alt tags, anchor tags, navigation, and images on the specific page and at the end of the month preparing SEO audit sheets and reporting the same to the client.

Results:

It took us nearly 6 months to start witnessing the desired results. Within the first few months few keywords reached the first page of google. Rest of the keywords steadily gained momentum and by the end of 12 months the site had excellent back link structure

1) The Traffic has nearly quadrupled in one year recording approx 2000 sessions per day and an average of upto 60,000 Monthly sessions.
- Over 30,000 Sessions from Organic Listings

2) More than 20 terms in top 10

3) Over 3300 quality back links.

4) PR - 5

5) The site is an authority in its theme.

Project Duration: 6 Months
Current Status: Renewable Contract (On-going Optimisation Program)

Services: The London Display Company was founded in 1992 by Wendy Green following a number of years selling exhibition stands with a leading exhibition stand manufacturer.

Over the years, the business has grown and expanded to offer clients a full range of exhibition stand services including, Custom built exhibition stands, Modular exhibition stands, Exhibition stand graphics , Portable exhibition stands, International exhibition stand services & Exhibition consultancy and advice.

Problem: Before tying up with Seo Workz Company for their Online Marketing requirements, The London Display Company was struggling to establish a successful Online Business, Organically and even via PPC.

Strategy/Solution: Our team carried out an in-depth analysis of the website, its Internal Link Structure, Content, Meta Tags, Competition Analysis and Back Link Checks. We identified the problem areas such as lack of content on the website (the home page had minimal content), the meta tags were not keyword rich, the internal website link structure was poor; bascially these reasons were preventing the site from performing well on the SERP’s and prepared an extensive Online Marketing Strategy for them.

Results:

1. Top 5 rankings on Google.co.uk & First page on Yahoo.co.uk & Msn.co.uk for all their primary & generic keyterms which generate the maximum traffic on organic listings.

2. Listing in Top10 in areas specific terms.

2. PR - 4

3. Over 1700 Quality, On-theme back links.

Company: Bond Partners LLP
Theme: Accountancy

Project Duration: 6 - 12 Months
Current Status: Renewable Contract (On-going Optimisation Program)

Services: Bond Partners is one of the UK’s fastest growing independent accountancy practices. Multi-cultural in constitution and philosophy Bond Partners is ideally positioned to understand and service the diverse business communities within the UK economy.

They wanted to be an Authority site within their Industry online and list for their Industry/Service related terms. A year after they signed up with us, they are moving towards where they always wanted to be on the SERP’s across all the Major Search Engines.

Problem: Dynamic Generation of Website, String Based Url’s (not at all crawler friendly), No Keyterm rich url’s. Exceedingly Varying service related key-terms which only listed service specific websites/web pages (which had key terms in their url’s) within the top 20/30 listings.

Strategy/Solution: Focused on Home page for Multiple Keyterm listings, successful in generating first & second page listings across all major Search Engines for most of their primary keyterms which were vastly different from each other, for their home page. Created the plan for a new website to replace the current website with keyterm rich url’s enabling rankings for many more terms.

Results:

1.) Ranking for competitive service specific keyterms.

Company: Gadgets Arcade
Theme: ECom Website

Project Duration: 6 - 12 Months
Current Status: In maintenance

Services: One of the Internet’s hottest suppliers of the most recent and innovative products, Gadgets Arcade, presents an unparalleled range of the wackiest and most state of-the-art action hobby gadgets.

Prime reason why they came to us, they wanted to make it a successful eCom website and achieve top rankings for all competitive key terms.

Problem: Initially we started out with dynamic url’s (string based urls which are not crawler friendly). The company was also selling a variety of RC related products and each product was different except for one unique quality that all toys were RC toys.

The SEO team researched over 50 generic terms. We identified each keyterm as the seed keyword under which we researched related terms. For example, Rc Jets. Here RC Jets is the Seed keyword.

Results:

1. Almost all keywords are in top 10 across all Major Search Engines

2. Achieved Average Traffic generation of over 30,000 Visitors per month in one Year

3. Sustaining Top 10 results/rankings even in maintenance stage.